Oh and one more thing. I have looked everywhere on the Web for an insane advertising campaign by 7UP in which a grown man pulls his pants down and he is quite literally “branded” with the 7UP logo. What is striking about it is that he is a black man who looks shamed and humiliated by the experience and the tag line reads: “MAKE 7UP YOURS.”
Isn’t anyone out there kind of distressed about this? Am I the one who is insane? Hmm. Did political readings of social imagery go away in 1989 when I graduated college? I’ll keep searching for links and post them here. The first one, very hidden deep in 7UP’s corporate site is about the actor in the ads, Godfrey. Another irony.