Apparently I was somewhat unclear

Apparently I was somewhat unclear a few days back about Apple’s new Switch campaign, targeted to attract new users. As I said, I wish Apple luck but it’s almost as if they can’t help marketing to the hipster types. All of their ads feature somewhat cool-looking adults who are just happy as hell they went Mac. I don’t doubt either the individuals featured or the ad-makers’ hipness integrity. But what Apple really needs is a bunch of 57-year old adults to leave the Microsoft world and join the iMac club and not be embarassed by their friends next door while mowing the lawn on Saturday. What about teaming up with Microsoft and touting the new version of Office X for Mac OS X, which was designed from the ground up to be even better than Microsoft’s Office XP? Well, maybe not. Enough from Mr. End User.

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