While the stock market continues to tank (it’s down nearly 400 points today, a record of sorts), I keep reading articles about Sony’s EverQuest and Microsoft’s strategy to deliver online gaming. Wired, Business 2.0, the New York Times . . . Apparently, there are (like) millions of online gamers and 40% of the US has a game console in the home.
Moreover, subsidiaries like EverQuest make something like 40% margins on these games — basically because all they do is hire cheap programmers and half-good game designers, and lease a bunch of fast computers in a warehouse in Kansas.
The market plunged today but the only reaction I see are plunging necklines on Xena-like characters.
-Andy Rooney.
EverQuest.com