Fresh

I'm anxiously (or is it eagerly) awaiting the first delivery of our odd FreshDirect order. I find the whole thing of shopping for produce and other food online both clearly disruptive and sadly seductive. Here are my questions to myself, as I wait the free, tip-less delivery:

- What does it mean that I'd rather tap out this missive rather than squeeze the grapefruit, smell the fresh cinnamon, or sample the cheese?

- Why don't any of the supermarkets around here allow you to squeeze the grapefruit, stock fresh cinnamon, or sample cheeese?

- Is this one more abstraction away from the real and toward a denial of time-based, space-based pleasure? Is shopping online fulfilling or demeaning the pleasure of shopping generally?

- How is pleasure delineated on the FreshDirect website? Have they found a way to substitute the look and feel of food for the "look and feel" of a website?

- Will my actual diet be better off with FreshDirect and will the extra food we undoubtedly ordered go to waste?

Posted by Andrew at November 11, 2003 12:01 PM