mahanuala

Almost every day, it appears that more and more people are "doing" yoga. I admire them and I also wonder if it's just a trend like the other things that are, consciously at least, presumably not fads, like the Atkins and South Beach diets, the taste for war overseas, and the public's interest in the rise and fall of celebrities.

But here's Christy Turlington and her friends at Puma launching mahanuala, a newly branded line of loose, yoga-friendly clothing. I don't want to be sceptical about this, as anyone who risks time away from work to focus on their minds and bodies is doing themselves and those around them good. And there are clothing lines for skateboarders so why not yoga practitioners?

But I always ask myself regarding new things: "Under what sign was this born?" Websites, for instance, were born under the signs of 90s opulence and a revolution in information technology. The Lewinsky scandal was born under the signs of misplaced values and concern about large government (and large government officials). The rebirth of yoga is sadly born under the signs of poor economic outlook, war, and misappropriation of public and private capital.

The questions then are: Is yoga's rejuvenation a response to externalities beyond our control and a de-rationalization of our modern life? Or is yoga a retreat from the real, a denial of our own violence to ourselves and others, and admission of the poverty of our daily ways and means?

Posted by Andrew at April 1, 2004 4:55 PM