It’s not so amazing, but Wrigley, the company that sells gum products, has spent a good deal of money and effort redesigning its packages of Doublemint, Juicyfruit, and Spearmint. It’s all part of an effort, according to a recent issue of How Magazine, to rebrand companies with a look of just-popped-off-the-shelf-and-into-your-brain look. Flat, plain, solid colors and lines are out. Rounded, 3D, motionized, and corpulent images are in. Take a look at other shelf brands, such as Doritos, Cheetos, Pringles, and new cereals (like Spiderman) next time you’re shopping.