End of a Time

It looks like Jason Kottke has called it quits to his year-old and brilliant micropatron experiment. It’s too bad. I was really rooting for him and hoping that collecting small individual contributions would be a kind of antidote for advertising on blogs. Not that Kottke is going to go ad. But no sadness here – Jason will prevail.
It is quite interesting that nearly 100% of his funding came during the first three weeks of his fund drive. It goes to the issue of novelty, of course, but, perhaps more importantly, it highlights the importance of clearly communicating “marketing” goals from the outset, particularly on the Web. I’d love to see Jason do a “case study” or a “lessons learned” analysis. I’ll follow up this post with lessons learned about another kind of Web experiment.