I know it’s completely and utterly ridiculous but I’m a complete addict for Vitamin Water. It’s basically sugar water with a millionth of an ounce of vitamins and some natural coloring but it’s really good. I have no idea why I’m hooked on the $2 per bottle water except that the mothership company (Glaceau) has great marketing, the product looks and feels right, and it’s expensive so that you think it’s valuable.