Today I received my first email ever from Sprint PCS President Len Lauer that reiterated how happy the company is to have me as a customer. The headline was “Your loyalty is appreciated.” I do appreciate the nicely designed email newsletter that went out to all of its customers today and the facts the email enumerated. They are, for instance, building 1700 new cell towers this year — where I don’t know but probably not in NYC where I live and work.
I also appreciate the fact that they are offering better customer service. And mostly I appreciate that Sprint is the first to line up for my valued loyalty, which on November 24, 2003, will be splintered into a newly traded commodity.