I’m fascinated with the YWCA’s new branding, which includes (nay, is a tagline. This is a veritable first: the tagline, set in Helvetica bold (or a slight variation), acts a signpost for the logo, which is “ywca,” set in Helvetica bold, or something like it.
Branding and identity consulting firm Landor put the whole shebang together and wrote about it: eliminating racism, empowering women, ywca.