I knew this would happen. Bill Noll, a photographer and lover of his new Power Mac G5, took some close-up photographs. The photographs are highly fashioned and they seem to touch on a new kind of techno-porn, which only Apple and VW seem to have advanced. It’s a pretty salaciouis means of selling imagery and I have yet to really understand how it works (though the advertisers don’t seem to be having a problem).
But I believe it differs from previous commodity fetishism in that both Apple and VW have taken the hair, secretions, colors and other epemera completely out of human sexuality and visualized the entirety in a way that allows us to enter and exit the technology cleanly — no effort, no anxieties, no jostling, and no orgasms allowed. Moreover, no sex. Just good, very clean fun.